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  • Hello world!

    Two fashion graduates with a thing for out of the box accessories. That is where it started from. From the endless hours spent on experimenting with various materials in college, trips to craft clusters and hanging out on the streets of Charminar to understand how beautiful things are made. Our days rolled on as we basked in the warm smell of Irani chai and Osmania biscuits surrounded by the glitz of coloured stones, metals and oodles of vintage remnants. Over time, we’ve matured into two souls intent about giving people soulful accessories that carry a story and a bit of our heritage.

    So, here we are presenting the same to you as Ishma, representing a bright, colourful glow and reflecting our love for colours and groovy designs.
    With us, you can shop for jewellery of quality for all occasions. Along with bracelets, neckpieces, earrings and finger rings, we also have fabulous body jewellery for the bold and beautiful divas.


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  • Pawanism

    What does one expect to see at a place that is famous for it’s art and beautiful craftsmanship? Well, I expected to see hordes of artisans working passionately with their tools. I was excited to see their hands at work churning out beauties. I wanted the greenery and cool breeze of the village to touch me. I was flabbergasted by what I saw!

    I saw greenery alright, but I also only saw a battered old board saying Etikoppaka Toys Museum and just next to it,I saw a brightly coloured, freshly printed, larger than life cut outs of Power star Pawan Kalyan and Megastar Chiranjeevi.

    One of the posters said “”Did you watch Pawan’s movie?” is not the right question to be asked, “how many times did you watch his movie?” is the right one!”

    It was then that I realised that I was there on the day when Khaidi No.150 got released. Continue Reading